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LaLiga Partners With Snapchat

 



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Are you pumped up to play some soccer? We are thrilled to share the news that we have entered into a new global collaboration with LaLiga, one of the most important football leagues in Europe. Together, we are providing millions of fans on Snapchat with weekly game highlights, historic archives, top goals and saves of the year, video from behind the scenes, as well as Lenses, stickers, Bitmojis, and plenty more!


Snapchat users will be able to relive the game's most exciting moments thanks to a dedicated Discover Show dubbed LaLiga Show Time, as well as content provided in Stories and Spotlight by the LaLiga Snap Star account.




"This agreement is a step forward for LaLiga in its strategy of digitalization and reaching young audiences, as well as a reinforcement of our work on social media," said Alfredo Bermejo, Digital Strategy Director of LaLiga. "This agreement is a step forward for LaLiga in its strategy of digitalization and reaching young audiences," We presently have over 164 million followers on social media, which is a record statistic, making us the leaders among the major European leagues in terms of the most followers on social media. We are also able to provide younger fans with outstanding LaLiga material thanks to the resources provided by the Snap ecosystem.




"We are so thrilled to partner with LaLiga, one of the world's most important sports leagues," said Alejandro Arenas, International Sports Partnerships for Snap Inc. "We will be able to offer premium football content to Snapchatters all over the world." The beginning of a new way for football fans to experience their sport, whether that's watching match highlights, playing with and sharing immersive football AR experiences, or kitting out their Bitmoji in the kit of their favourite team. This is Snap's very first partnership with a major European league.


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